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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Get SEO Training from Shari Thurow at ClickZ Live New York 2014: Guest blogging is bad for both social media optimization (SMO) and search...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. Google Penguin Got You Down? Work on Customer Service

    SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities. Companies with good reputations: While ranked lowest on this survey, the...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I really believe you need a comprehensive strategy to utilize SEO, PPC, content marketing and social media in a strategic way. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Convincing the CEO of the importance of social media may require you to Sell SEO to the C-Suite. Investing in SEO, social media, marketing, PR, and advertising will never prevent the impact that earned media will have on the brand.