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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM...

  3. Google Penguin Got You Down? Work on Customer Service

    SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities. Companies with good reputations: While ranked lowest on this survey, the...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    This includes generic organic search data, social media and other traffic insights. Google is launching Google Analytics online training for users. Google Analytics is being used by organizations around the world to drive creativity, innovation...

  5. 6 Tips For Hiring a Real Social Media Marketer

    You need an editor or proofreader to support the social media marketer. As a result of the initial article, I was contacted by a company who had just hired a social media manager. Perhaps the number one topic of commentary was to further define the...