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  1. Conquering Content Marketing, Step 5: Measurement

    Since the beginning of our story, we've seen a variety of marketing tactics ranging from banner ads to viral videos to offline billboards. Once the story broke about how American Denim hacked into my email to copy our campaign strategy, there was a...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    iteration on your message and your tactics, and a well thought-out strategy. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  3. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and...

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And the analogy extends readily to SEO tactics. Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. And while press releases as a link building strategy is hotly debated...

  5. So... You Think SEO Has Changed?

    Tactics aside, it's still all about understanding the technical issues that engines have problems with and ensuring that your site is set up correctly to handle those things. Thus, folks who have been historically using short cuts or tactics that...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Learn Valuable Content Marketing Tactics at ClickZ Live New York 2014: Creative Content Marketing: From Strategy to Execution When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued...

  7. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Content strategy can be used to achieve a number of different...