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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there additional components and tactics [VENDOR NAME] can recommend that can increase my performance on the search engines? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Up-front estimated measurement of tactics is vital to making smart social media decisions. However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics.