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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. Keep the things that work, and discard the tactics that don't. Just within Google's service offerings you have a few distribution...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there additional components and tactics [VENDOR NAME] can recommend that can increase my performance on the search engines? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Up-front estimated measurement of tactics is vital to making smart social media decisions. However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics.