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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This can include responsive design, click-to-call, or many other tactics. This move also opens up Twitter to more traditional “display” advertising opportunities that I expect to come in 2014. With mobile showing no signs of slowing, here are the...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Up-front estimated measurement of tactics is vital to making smart social media decisions. However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics.