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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As we're coming up on the one-year anniversary of Google...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. Keep the things that work, and discard the tactics that don't. But that doesn't mean that they shouldn't be in your media mix.

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: As with all of our SES events the emphasis is on tools, tips, and tactics. Lisa Raehsler: Why did Incisive Media decide to relaunch the SES events? On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that requires a little more explanation. For example, if you created a PDF on the topic of running a social media...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands that you can start implementing the very next day. It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media...

  6. Conquering Content Marketing, Step 5: Measurement

    Since the beginning of our story, we've seen a variety of marketing tactics ranging from banner ads to viral videos to offline billboards. Once the story broke about how American Denim hacked into my email to copy our campaign strategy, there was a...

  7. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    iteration on your message and your tactics, and a well thought-out strategy. For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different...

  8. Nuances of Spanish Language Search Marketing

    A Spaniard from Spain won't provide you the best cultural localization tactics for Mexico or Peru and vice versa. By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and...