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Media Tactics

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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Penguin is much harder to understand, focusing on backlink patterns, anchor text, and manipulative linking tactics that provide little value to end users. Find traditional marketing tactics, such as press releases, to drive branding while...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    EDU Link Building Tactics Here are a few actionable and high probability tips and tactics for snagging .edu links. Leverage Social Media But that just isn't the case. In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Traditional SEO Tactics to Improve App Discoverability Building authority through links and social media endorsements. Developing apps require different skills than traditional website development. Mobile app creation forces marketers to understand...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Your links, paid search, and social media acts as the icing...