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Media Tactics

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  1. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Link-building tactics that are still relevant in 2014 are many and include: Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  4. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. There are some other methods that some might call organic, such as interviews, article...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  6. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Do you have any other tactics that have worked well for you? PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Through the principle of six degrees of separation, you can...

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...