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Media Tactics

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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Do you have any other tactics that have worked well for you? PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Through the principle of six degrees of separation, you can...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. Keep the things that work, and discard the tactics that don't. But that doesn't mean that they shouldn't be in your media mix.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there additional components and tactics [VENDOR NAME] can recommend that can increase my performance on the search engines? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: As with all of our SES events the emphasis is on tools, tips, and tactics. Lisa Raehsler: Why did Incisive Media decide to relaunch the SES events? On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that requires a little more explanation. For example, if you created a PDF on the topic of running a social media...