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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. With some advanced social media tips, you and your community manager can easily build a slew of influential contacts.

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. Other media companies looking to succeed in mobile might take a page out of BuzzFeed's playbook, and realize that...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...