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  1. Nuances of Spanish Language Search Marketing

    Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent of Web users use...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. U.S. Search Awards 2014 Nominations Now Open

    Best Use of Social Media in a Search Campaign Search Engine Watch is also a media partner of the event. Having judged a pair of these award shows now, the key to success here is in the details. Nominations open today and close July 18 for this...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. It's social-centric. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Content marketing is social, and it's time to move...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...