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  1. How to Build Your First Content Marketing Strategy

    Take stock of your web copy and recent social media content. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. It includes everything from blog posts, articles...

  2. Linking From Within: How to Generate Links Through Existing Relationships

    Most of your company employees will have 3+ social media profiles. Looking at external factors, again, while effective, can be very difficult and take a ton of time. Alumni relations are always hungry for success stories from the graduates.

  3. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    I’m no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012. Marketers will no longer be tongue tied when asked by C-suite “mentions on social media.so what?