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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? If you use a tool like Searchmetrics, review how your site's SEO visibility has been trending on a month-over-month basis to quickly identify any areas of success or slippage which may need...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. It was not only the macro media mix modeling that...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    With some advanced social media tips, you and your community manager can easily build a slew of influential contacts. Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch.

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But that doesn't mean that they shouldn't be in your media mix. Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. The "80/20" rule means that 80 percent of your traffic/sales are...

  6. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach...