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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands...

  2. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local videos, social media links and social sharing options Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Google has increasingly relied on microdata to better understand web content and recommends that...

  4. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    For example, would it provide you insights into where to advertise, what content to create, whom to partner with, and how best to develop and implement your social media strategy? Which media sources do these marketing professionals consume and share?

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. Email marketing amplifies all other activities as users are brought...

  6. How to Plan Effectively for Content Marketing in 2014

    Content planning supports the core of social media marketing. To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and consumption to assess in...

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  8. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An important aspect of social media that is often overlooked is that the typical social media share is a link to content. A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news.