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  1. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    More than 50 percent say Twitter gives them the latest news, faster than other sources. Sometimes they can just after a news story breaks. From the Royal Baby to sporting events, pop culture and news dominated Twitter moments in 2013 and that trend...

  2. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. What is your primary audiences' favorite news sources online? News outlets including CNN, Mashable, Forbes, The New...

  3. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google promises that alongside reputable and established news sources like the Washington Post and The Guardian, readers will also find in-depth content from smaller blogs and publications. In-Depth Articles Feature Mainstream Media and Smaller...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. Data can guide proper allocation of resources of owned, earned and paid media for optimum results.

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    If you write about a topic that’s currently in the news cycle or has been covered recently in your industry, it’s much more likely to get additional sharing. This "study" that "beer makes men smarter" got a ton of traction on social media sites.

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage. In a moment, bad news, a slip of the tongue, or bad public behavior can quickly displace...