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  1. How to Plan Effectively for Content Marketing in 2014

    Define Your Coverage Area Another audience you must consider is the media: Content planning supports the core of social media marketing. Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    This can lead to additional coverage and links from bloggers. This "study" that "beer makes men smarter" got a ton of traction on social media sites. Link Out to Relevant Sources The more people that see your content, the better chance you have of...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Media coverage will also appear in search. It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage.

  4. Search Engine Reputation Management Services

    This attracts job applicants, business partners, and media coverage that confirms your authority to potential customers. Various activities require you to have a lot of control over media coverage. Stock quotes and IPOs are great examples of how...

  5. Miami Heat Minority Owner Sues Google Over Unflattering Photo

    Trying to have content removed from Google’s index by way of a lawsuit generates news coverage of said lawsuit and perpetuates the information the person is trying to suppress. This blog presents publicly available information about RK Centers...

  6. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    If you look very carefully you can even discover how manipulated results influence media coverage. The most effective strategy is to attract social media links. These range from “cleansing” (pushing undesired results down) and “protecting” (making...