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  1. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. The move is likely to be a result of criticism received from the...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. The most-shared mainstream media included content from Forbes, The New York Times and The Wall...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But that doesn't mean that they shouldn't be in your media mix. On the flip side, there is also risk with conducting tests and differentiating your traffic sources. This way, your core budget is not impacted and you continue to optimize that spend...