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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? If you use a tool like Searchmetrics, review how your site's SEO visibility has been trending on a month-over-month basis to quickly identify any areas of success or slippage which may need...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    With some advanced social media tips, you and your community manager can easily build a slew of influential contacts. Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch.

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    That's why social media automation tools were invented. Social networks you'll use for promotion and why. How you will measure results and what will define content success So every time you create a new piece of content, set up an automation tool...

  5. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach...