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  1. Last-Minute SEO - Here Come the Holidays!

    NOTE: This is actually a strategy employed by large companies like Amazon. Suddenly you realize you just missed your holiday window and there is no time to fully implement a proper SEO strategy. You will definitely reap some results from this...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Maybe get real teen girls to tell their story of why they're happy with who they...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?

  4. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I really believe you need a comprehensive strategy to utilize SEO, PPC, content marketing and social media in a strategic way. Bay Area Tech / Social Media Startup PR, a group to bring people in the tech startup PR field together to meet and talk...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. I think what Contently, BuzzFeed, Mashable, and...

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    However, I still thought it was a good part of a large organic link building strategy until the new guideline changes. Use press releases as part of your link building strategy. The press release lifeline streams through the veins of search engines...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Alibaba Reboots Its Cloud-based Mobile OS Strategy...