If we also know from this research that 64 percent of consumers are more likely to follow a brand after a purchase, consider how does the QR code strategy adapt (on products, in e-mails, etc.to engage existing customers?
The Top Ten Comparison Shopping Engines Compared - Q4 2010 - CPC Strategy Now, other organizations are using online video sharing as a vehicle for remembering the day - and there are some great video optimisation tactics to be learned from their...
How Search Behaviours Impact Our Search Strategy - ClickZ.asia Social Media Increases Small-Business Exposure - eMarketer Only 13% of Visitors to Media Company Homepage Watch Pre-roll Video Ads By Jonathan Allen
While this strategy can be replicated on Google, Bing should drive a better conversion rate as Facebook data is overlayed on results pages. Social media's ability to fine tune search intent is a phenomenon that Microsoft adCenter is in the best...
Who Owns Your Company's Social Media Strategy? Effective Search Marketing Strategy Determines Fate of Organizations By David Dalka Google Calls Microsoft Cloud Strategy A "Filibuster" - Silicon Alley Insider
Pearlfinder reports that social media became a key component of their digital strategy to re-assure travelers about the impact of such events as the gulf oil spill: Social Media However, with most brands having established a social media presence...
Social media was not afforded it's own campaign focus, being seen instead as an assumed element of an overall digital strategy. Social media (41.3%) With most brands having established a social media presence, the strategic change was to focus on...
As paid search becomes a more integrated part of your online media strategy, it isn't OK to accept it at face value. Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about...
