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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social is more than just engagement and many ad formats are proving effective in driving direct response goals. Instead of focusing optimizations solely on keywords and obsessing about the changes engines are making to algorithms, start focusing...

  2. 3 Building Blocks for Content and Search Marketing Success

    The rise of digital and social media has fueled this consumer need for engagement and the move from push to pull types of marketing. If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Utility makes quality the focus and makes sure that content is functional and useful to the customer.

  4. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Ask your most engaged customers what your brand could do to be even cooler in the customer forums.

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. It’s likely that organic posts with high engagement...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site. The new Google Analytics advanced segments allow you to...