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  1. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Social media/Web 2.0 sites Hence, for each piece on content on the editorial plan assign a destination URL – this is the page that will convert the traffic into your desired business outcome – be it a product page, a lead capture form, a...

  2. Are We Over-Engineering the Link Graph? [Best of SEW 2010 #1”

    Although I want to refrain from drawing sweeping conclusions regarding ranking factors based on one case study, I want to stress that as a piece of research this case is a perfect example of the importance of market and competitor analysis at the...

  3. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Political connections can go a long way, but a campaign dedicated to obtaining these links isn't the best use of time and resources. Of the three sites tested, none improved rankings and two dropped to the third page for top rankings.

  4. Most Corporate Social Media Efforts Will Fail

    Launching a big offline marketing campaign requires a strategy that involves marketing, sales, and other departments within an organization, and likely some outside vendors. Unlike PPC (pay per click) and SEO (search engine optimization), the...