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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local videos, social media links and social sharing options Links to review sites like Google+, Yahoo Local, Yelp, Angie's List, and others. Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Social Media Plays an Increasingly Visible Role Social media has been a major player in the digital marketing landscape for the last few years. In addition to strengthening your overall social media marketing position, it's going to be absolutely...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...