However, before you share your video library, keep the following in mind: Include a great cover image and enticing thumbnails to go with the video. Always accurately depict the video content in the titles, descriptions, and tags.
Is it the product preview video content, the case studies, the infographics, or none/all of the above? Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers...
YouTube recently announced that the video-sharing website created in 2005 is now was getting more than 1 billion unique visitors every month. Today, our ancestor would discover that the content on YouTube is significantly more diverse and the...
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: The Importance of Being Seen: Viewability and Brands...
At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? Our Work page features a comprehensive timeline with images and video to boot.
It's what we see all the time – young guys finding and sharing [content], hoping to be the first of their friends to share, so social media is so important for not just Millennials overall, but fans of comedy [generally] and what we do as a brand...
But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. A video can be much more engaging to tell your story with and...
What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media. Released in open beta today, Unruly Analytics is based on the company's proprietary...
VIDEO Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia – EconsultancyDuring online auto research stage, smartphones and tablets were used in 29 percent and 26 percent of searches.
For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here. If you haven't yet claimed your Google+ Business page, I recommend John Haydon's short video tutorial on how to do it, here.
VIDEO Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. A campaign of four ads – the most popular featuring...
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. YouTube's research has shown that subscribers tend to watch...
Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...
Images and video will be displayed more prominently and I think it's safe to assume this will be the same for ads. Adobe Media and Ads director Justin Merickel Read believes it could. We've completely rebuilt each story to be much more vibrant and...
There are a couple of ways to approach video. Embed Videos and Other Rich Media To help increase distribution of your content across social channels, you need to implement frictionless sharing. However, it isn’t enough to simply take a seat on the...
Busted: Content can be repurposed, re-used and utilized a number of times and in different formats (video, text, images, viral). Repurposed: Used in a number of different formats such as uploading video to YouTube, embedded content in WordPress...
But today, as search continues to grow, thanks to social media, the search results pages include not only blue links, but also blogs, video, images, news, press releases, and customer reviews. Less than 30 percent use multimedia with a with a news...
There's now video, social chatter and user-generated reviews and other content. You have to worry about social bookmarks, collaborations, blogs, microblogs, pictures, music, events, video, reviews, social networks, and even SMS.
My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
