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  1. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. More than 2.7 zettabytes of digital data exist today and as content, search, and social...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Cobbling together a mobile strategy won't cut it. When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. So, how can you approach content marketing as an SEO strategy that's strong enough...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. While some have always approached the digital space with a marketing perspective...

  5. How to Plan Effectively for Content Marketing in 2014

    Have a Social Media Strategy When it comes to content planning, you better have a solid SEO strategy ready to support your content marketing investment. Have an SEO Strategy To begin content planning in relation to your social media marketing...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?