Syncapse took into account several factors in its study including spending, loyalty, propensity to recommend, earned media value, acquisition cost and brand affinity when answering this question. But there are other motivators for people becoming...
The social video ecosystem is developing rapidly to meet changing consumer habits and brands can now embrace a multitude of platforms across a fragmented media landscape to reach and engage their audiences wherever they're discovering and sharing...
Commonly known to most as photos, videos and social media, "unstructured data", has pushed the creation of non-relational databases. The value of social media and unstructured data has clearly been on the radar of search engines for some time.
Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.
According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:
Making social media work for your company is not a matter of "if". Social Media ROI: How To Define a Strategic Plan Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client...
Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build momentum, sharing and exposure that ultimately leads to the website, where assets...
Amplify your brand: If you want to get your content shared, then turbo-charge the viral cascade and increase your earned media potential by investing in paid media. Whether it's taking customers behind the scenes of your brand, demonstrating new...
According to Unruly Media's research, branded vines are shared four times as often as branded online videos and branded content accounted for 4 percent of the top 100 tracked Vines. Sharing Sales and Promotions
Over 70 percent of the traffic on the BuzzFeed site is shared over social media networks and nearly half on mobile, the company says. Interactive media strategist and ClickZ columnist Tessa Wegert believes the deal comes at the right time.
Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. This is a huge missed opportunity, because email is responsible for generating twice as much...
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. Work within your specific business community as well as the...
Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that all bets are off as soon as the content makes contact in the wilds of social media.
Major media/blog sites are always hungry for content. Build Strong Social Media Presences Any social media site or search engine can see the number of interactions you get per follower, or measure the ratio of you many followers to following you have.
As a result, we're seeing a myriad of brands increasing their media spend, building channels, and discovering first-hand that the interactions they have with their fans on YouTube drive engagement. The Brandcast event was held for advertisers at a...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. You may even consider sharing the staging URL to a...
It's what we see all the time – young guys finding and sharing [content], hoping to be the first of their friends to share, so social media is so important for not just Millennials overall, but fans of comedy [generally] and what we do as a brand...
From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+. That advice can take you a lot further when you have news you need to get out about your business to the local media and...
I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new...
