Server level (redirects, htaccess, etc. And, of course, the increased value of social media. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization...
Other chapters focus on site architecture and server-side issues like rewrites and redirects. Community Building and Special Media Optimization Covering SEO and keyword basics to creating pages and structuring your website through to content...
Staging Server This almost goes without saying, but you need to make sure you have a fast staging server to experiment with your website throughout it's development. We've transformed ourselves from a link-building company to a full-service digital...
DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...
On the web analytics side, unique visitors are tied to individual or server IP addresses; whereas, on the mobile side you can talk about sessions, but it's almost impossible to get to visitors because there's a lot of people that start on mobile...
Dynamic serving –same URL, different HTML via device detection on server. Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility. So how can you build a site that addresses current and future...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
Estimating the projected revenue lost from server downtime to justify the modification in server configuration for a 503? Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Building the B2B Social Media Machine: SES New York 2013 Sneak...
A big hurdle for Marin in moving to a full-service model, McDonald says, is its lack of an ad server. DS3 has the DoubleClick ad server, Adobe bought Efficient Frontier, and Facebook is rumored to hanker after Atlas.
A string of keywords or poorly written copy will only work to ensure that your web server doesn't get bogged down with traffic. To put things into context, we are competing in a media world. On one hand, you have the search engines and their need...
Proof could just be in the association, not the server designations. There are no specific steps webmasters can take to force a website or its pages to rank well in search engines," according to Jim Hedger, creative partner at Digital Always Media.
At best, the current bounce rate would in effect only be comparing a server 'request' for your webpages versus users who visited another page on your site. If you are spending money on paid advertising, whether that be paid search clicks, social...
It’s also incredibly easy to accidently assume Facebook is misreporting ad traffic if time zone differences between Facebook reporting and server logs are not taken in to consideration. In our test Facebook reported ad clicks daily based on Central...
FlagFox is a simple, unobtrusive tool that displays a country flag of a website's server. By clicking the flag icon, the built-in Geotool shows you what city the server is in, local time and ISP. It also displays HTTP Headers and the server IP.
When serving different HTML for mobile users, Google recommends adding a Vary HTTP header to the server response. When redirecting based on user agent, you must have a comprehensive list of user agents to let your server know when and where to...
It even does this without hitting your server for the redirect, because it (presumably) caches the two pages together, and does the disambiguation on its own. So I stuck by my position, as much as I could, frequently suggesting server settings...
No server side redirection (faster) but for advanced mobile marketing, there may be a need to design with multiple screen sizes and orientations in mind. The big topic in the mobile development world is responsive web design, which is device...
Redirects and server responses Social media commenting and sharing Social media advancements Your alternative is to train them yourself, and few people have the time to really do this; even on-the-job training takes hours out of your days.
FREE – Domain Tools - Quick and easy access to domain information including registration, server details and location and some basic SEO information. Also good for testing upcoming copy for potential issues.month – RavenTools: A full suite of SEO...
If a machine never requests update availability or communicates with a server they can also be seen as inactive. Growing a huge following for your app is mainly done through social media recommendations, popularity lists on the app stores, and a...
