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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Use multiple media types While it appears there was a decrease in 2014, the correlation between search and social is still very high. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Typically these folks include corporate branding, the business unit that...

  5. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Continuing an engaged social media presence Google said the latest update would make local search more closely mimic traditional organic rankings. Indeed, some are referring to Pigeon as the biggest Google update to the local search results since...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Social Media Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Technical Search of Schema Is Valueless. Extracting Key Data From Social to Inform Content Strategy