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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can set an RSS feed, email alerts, or even add a real-time widget to your website. I asked Nicole Harrison (@SocialNicole) about this and the importance of ROI in social media. It can be particularly challenging when justifying the budget for...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    Leverage the built-in syndication and distribution of your blog to get the word out to your audience or anyone who subscribes to your RSS feed with the click of the publish button. This "study" that "beer makes men smarter" got a ton of traction on...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    The website, blog/RSS feeds, social media profiles, updates, mobile apps, guest blogs, etc. Chances are very good that you've heard discussion about owned, earned, and paid media. Just about anything you can "put out there" without paying for...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  5. Evolving Your SEO: Moving Toward a Content Marketing Approach

    RSS Include it in your RSS feed. Social media/Web 2.0 sites Charles Dickens, A Tale of Two Cities The search industry is booming. Competition for keywords – organic or paid – has never been higher. All forms of digital content multiply and prosper.

  6. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Therefore, a content marketing strategy can increase lead flow, sales, email signups, social media followers, and RSS subscribers. Pay close attention to metrics like Alexa score, RSS subscribers, and social proof.

  7. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Images, social sharing, video, expanded distribution, custom RSS and file attachments come with the upgraded packages. While news consumption continues its shift to search engines and social media, content marketers using publishing and...