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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    In our example, a blog post will be delivered on a blog and can only be read on a browser or using a RSS reader. For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can set an RSS feed, email alerts, or even add a real-time widget to your website. I asked Nicole Harrison (@SocialNicole) about this and the importance of ROI in social media. It can be particularly challenging when justifying the budget for...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    Leverage the built-in syndication and distribution of your blog to get the word out to your audience or anyone who subscribes to your RSS feed with the click of the publish button. This "study" that "beer makes men smarter" got a ton of traction on...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    The website, blog/RSS feeds, social media profiles, updates, mobile apps, guest blogs, etc. Chances are very good that you've heard discussion about owned, earned, and paid media. Just about anything you can "put out there" without paying for...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...