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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Public Relations Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. However, you're unlikely to gain management support or choose optimal tactics without some...

  2. Optimize: How to Attract and Engage More Customers [Book Review]

    Those stakeholders – who can also benefit from content marketing – include public relations, customer service, and human relations. For those seeking to better understand the geekier side of marketing - specifically SEO - the book dives into more...

  3. 9 Ways to Work with Your Client's PR Agency

    The role of the public relations (PR) professional is to help an organization (product, brand, cause, person) in their relations with the public. PR agencies may often specialize according to which "public" the organization requires to relate to...

  4. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Social media has enabled advertisers, marketers, and public/investor relations professionals to engage communities, not audiences, in real-time. Depending on your level of comfort in social media measurement, you may find yourself applying what you...

  5. Jim Sterne tackles social media metrics at SES London 2010

    Public relations industry should go to Search Engine Strategies (searchenginewatch.com) Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled the complex world of social media metrics in his morning...

  6. Most Corporate Social Media Efforts Will Fail

    If your Public Relations department promotes a special event for online participants and your SEO team wasn't involved, your efforts may not rank well in the search engines. The area of social media you are focusing on will determine the types of...

  7. A Guide to Search Engine Strategies New York 2009

    The conference covers search engine optimization (SEO), paid search marketing (SEM or PPC), online public relations and blogging, and analytics and measurement of these tactics. Meaningful SEO Metrics: Going Beyond the Numbers" is a panel with a...