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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Take off the masks and you might find a traditional public relations professional, agency, or marketing firm. The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, etc.it is easier for them to understand why...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Public Relations Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search...

  6. Enterprise SEO in 2013

    When wholly integrated into public relations processes a well optimized press release can drive a sustainable burst of search referred traffic and to a new business line. When properly aligned, organic search can complement paid search results to...

  7. Social PR Tips to Get Fit for 2013 Digital Marketing

    Brands that understand that local organic search results is a public relations opportunity will win the local marketing race. Utilize paid search for positive and negative public relations. Today’s healthy brands are doing press releases because...

  8. The Digital Path to Social Media Success

    PR: Integration of media and influencer relations that drive awareness. Search Visibility: Organic and social search optimization. Paid Media: Digital, print, and broadcast. How social media is being integrated with the whole of digital marketing...