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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, etc.it is easier for them to understand why...

  2. News Search Optimization and Real Time SEO: No More Yesterday's News

    Public relations industry should go to Search Engine Strategies (searchenginewatch.com) Well, news search engines and social media are also changing industry best practices in newsrooms, too. The guidelines are different when you conduct a news...