Let’s face it, social media isn't always in the hands of accredited public relations professionals with years of crisis management experience on their resume. The phones didn’t work but social media did.
Online rants can do more damage to Bieber’s brand than he realizes, leaving his public relations and social media teams scrambling to delete and fix his mistakes. Instantly, the masses are made aware by mainstream news sources of what could...
One of the key areas focused on was the internal planning of social media and how that ties into the external public relations and reputation management of a company. One of the biggest hindrances happens when social media is treated as separate...
While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e.leads) for small businesses.
Alumni relations are always hungry for success stories from the graduates. Most of your company employees will have 3+ social media profiles. Where are my competitor’s backlinks coming from? Can we get the same links?
Bring em on," enthuses Natalie Burgwin, senior manager, public relations at 1-800-Got-Junk? Taylor Aldredge, in charge of digital and social media for Boston-based Grasshopper, a provider of virtual phone systems, believes hashtags will help bridge...
If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...
In others, you are going to have to foster long-term relationships, partner with public relations firms, or simply ask for help from regional experts. In many of these cases you may be able to leverage existing in-country relationships already...
Is it leveraging the social media and public relations potential? A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability. Today public relations resides on your company website or your blog.
The coverage gives you great insights into the different angles that can be covered in a single news story – if you haven’t done too much public relations in the past, this can be a revelation and can spark some terrific creative ideas.
Public Relations Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
Public relations to do this. Not in social, but are in public relations? In social media? Look to analytics to measure success of media placements. I'm a content person. I deal with words and encouraging people to share those words.
Thousands of merchant offers have since been promoted on the platform, resulting in millions of dollars in savings for card members, Brad Minor, VP of public relations and social media communications at American Express, told ClickZ.
In the past, SEO and public relations have worked on separate agendas but with the same cause - more visibility. A good newsroom can raise your visibility in the search engines and with the media. But today, as search continues to grow, thanks to...
Prepare for the Unexpected: Have a triage system created between all internal and external partners needed from the public relations to social marketing to executives to anticipate crises, but also events like this where our audience is watching...
When wholly integrated into public relations processes a well optimized press release can drive a sustainable burst of search referred traffic and to a new business line. Nowadays, SEO has to perform in balance and coordination with paid search...
As Ken McGaffin, former marketer for WordTracker so brilliantly states in 10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013, there's a tremendous cascade effect on links as a result of good PR.
PR helps SEO directly by increasing branded traffic," said Lindsey Kirchoff, a Media and Speaker Relations specialist at HubSpot.com. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer...
The idea is to share and collaborate across the team of writers, editors, researchers and also the other departments such as SEO, advertising, public relations, product teams, and the sales team. If you consider your colleagues, subscribers...
I was just starting my career in public relations and suddenly found myself, alongside my friend’s family, under the spotlight of a national news story tragically similar to the recent Newtown, Conn.shootings.
