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  1. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Public Relations When it comes to public relations, it's no longer about what you say. Blog posts are not advertisements, they are media outlets. To bridge the gap between hardcore and mainstream followers, focus on content and resources related to...

  4. How to Plan Effectively for Content Marketing in 2014

    In the world of online marketing, doing public relations (PR) right is about understanding the "how," "when," and "where" of influential bloggers, reporters, and journalists. Making matters worse, it's going to be even harder to stand out to the...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Take off the masks and you might find a traditional public relations professional, agency, or marketing firm. The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital...