While you might not ever be able to rank for 'Life Insurance' your might very well be able to rank for 'Life Insurance broker' queries in Albany and every other city your do business in. Then go about the usual SEO tasks of getting good inbound...
So look at that as new opportunities to apply your paid and earned media strategy.percent of queries in the U.S.have no exact match keywords. You're also creating that one‐to‐one relationship where the ad copy, the keyword, and the landing page are...
It simply requires quality data, quality queries and the ability to act on findings. Let's hone in on the use of data in the context of e-business, social media, search and digital marketing. The Rise of Unstructured Data (Social Media)
So far, most of the questions asked have been supplied by Bing queries, according to reports. Through our partnerships with Bing and others, people searching for help will be able to find your responses, then look at your Klout Moments to...
You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending...
Quora threads rank in search results, especially for long tail queries. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals.
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
Google Glass responds to voice commands and queries, meaning that users can easily gain results for questions about nearby restaurants or other local establishments. If you're a local company, focus in on local search results and social media.
Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. Time will tell whether that will change, and whether we'll see changes in the media buying habits of PPC marketers as well.
Prospecting: what it is and ways to do it, such as using advanced search queries or tools and the quality of each members' relationships (is so-and-so reaching out to less people, but converting really well on big media sites?
If you're stumped about what your audience might be looking for when they use a keyword, check out my post on using basic questions to create context for keywords by exploring the persona and intent behind the queries.
What types of "supporting content" continues to show up for worthwhile search queries. Small sites today primarily only do well if they have a strong brand, amazing link profile, or a great social media program, which usually these three pieces...
Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices. Summing it up, next-gen architecture is about three key elements: social...
Typically when people search, they will start out with different queries that are more general, then more precise when they are closer to a sale (this would include brand terms). To really make something like this concrete, Justin Freid, director...
Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels. For queries that Google believes warrant richer...
What is known is that Interflora was missing even from branded search queries for 11 days. Print media originally introduced advertorial content as a method for boosting revenues. The well-covered Interflora Google penalty was lifted as of March 3...
As one of the largest search engines, this keyword list will reveal valuable insights as to how people search when they are looking for video media specifically, rather than general search engine queries.
Google and Topsy alerts are a good place to start, here’s some tips for queries that should filter out a lot of unhelpful alerts. Use a tool like Fliptop to match your pre-existing email database to your customer’s social media profiles.
Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. Consume: What type of media helps you optimize for that...
Understanding that sources of traffic have changed – and further, how those sources have changed (for example, changes in the search queries driving traffic) – can help you isolate problems and opportunities.
