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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Production focuses on quantity strategy. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Work after the event is just as important as the planning and production. Online events in particular present a significant SEO and social media tie-in. Coordination of social media visibility in the form of share buttons, social media profile...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a site goes live, the URLs are transferred from a staging area to production. Social Media Integration Do the social media icons on the site go to the correct pages? But this step – the testing – is often ignored before a site goes live.

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Over the last 12 months we have witnessed a content marketing explosion and a rapid...