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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The players of the Russian RTB market include: Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. Social media has been a major player in the digital marketing...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Will Apple or Google manage to bring out a new gadget before Christmas, who are the big players in your space that might get traction which you can be lifted up by? Lean Content, which focuses on developing value-adding, modern web media around a...

  4. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The 2011 movie "Moneyball" starring Brad Pitt, tells the story of how Oakland A's manager Billy Beane shuns the mainstream methods to scout and fill a major league baseball team roster, and instead uses data to an algorithm called sabermetrics to...