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  1. Social Media Monetization in a 'Mobile First' World

    Other established players like Tumblr and Pinterest are in the earlier days of monetizing through advertising, but they too have native ad units that integrate into their content experience. While the early phases of social media success tend to...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    You’re looking at non-direct competitors, but other top players in the industry are offering a bonus with purchase – it would be worth you testing it as well. After all, even the best media optimizations won’t work for your new client if their...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. Social Media Plays an Increasingly Visible Role

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Will Apple or Google manage to bring out a new gadget before Christmas, who are the big players in your space that might get traction which you can be lifted up by? Lean Content, which focuses on developing value-adding, modern web media around a...