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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. By looking at their tactics, they found that the...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which platforms and technologies does [VENDOR NAME] currently interface with through an API? What about forms from Salesforce or other customer relationship management (CRM) platforms? Are there tools in place to ensure brand and regulatory...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Demand-side platforms: Bidding technology for advertisers. Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Powered by real-time bidding technology companies develop their own Demand-Side...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Soon after, images of Don's billboard being vandalized started circulating on social platforms and around the blogosphere. British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any...

  5. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also...