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  1. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola...

  2. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. However, there is a simple solution to measure cross-device campaigns.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. Creating content that is easy to consume, share, and act upon...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Measure the organic traffic your content is getting from search engines.

  6. Integrating Owned, Earned & Paid Media For Better SEO

    Optimization is a vital part of each social media profile (an owned asset) as well as the updates, posts and comments posted on social platforms. The distribution, discussion, and reaction to that online content off-site, on social platforms, must...