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  1. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Many companies net out in the middle – high profile executives...

  2. Social Media Monetization in a 'Mobile First' World

    Since Instagram, Snapchat, and Vine all provide visually rich environments that reach strategic audience segments (read: young people), they offer platforms that are clearly compelling to marketers. While the early phases of social media success...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She is planning to achieve these goals across different platforms, all working together as part of an integrated whole. When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Demand-side platforms: Bidding technology for advertisers. Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Powered by real-time bidding technology companies develop their own Demand-Side...