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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    Search Engine Watch expects to see more granular metrics being added to the platform in 2014. And what better way to tease them than using a platform designed for real-time marketing. This makes sense as more brands invest in supplementing their...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another using every available tactic to achieve optimum reach, enabling audiences to interact with the brand on its own...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Social Media Plays an Increasingly Visible Role

  4. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...

  5. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...