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  1. Win Earned, Owned and Even ‘Paid’ Links With Content

    The deal should then be easy: offer it as an "exclusive" for their blog, invite them to a VIP launch event or create some other way of making them feel "special" and you are almost certain to achieve the required outcome; shares by the most...

  2. 3 Social Marketing Communication Methods: When & How to Use Them

    For example, although you can certainly call each of your leads to personally invite them to a webinar (one-to-one communication), an ad on your site or a mass email (one-to-many communication) would be much more effective and smart.

  3. MSN adCenter Officially Launches & Changes Name to Microsoft adCenter

    But for those wanting to advertise, you will no longer have to wait for an invite or an open sign-up day to be able to run ad campaigns on MSN Search. Announced a year ago at the sixth annual Strategic Account Summit in March 2005 as a...