This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. Social media is generally accepted as a common contributor in the path to conversion, and sometimes is the...
With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
Google Sites came in second with nearly 2.6 billion ads, followed by LiveRail.com with 2.1 billion, Adap.tv with 2.1 billion, Hulu with 1.7 billion, Specific Media with 1.4 billion and TubeMogul Video Ad Platform with 1.2 billion.
The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Pandora claimed a 2.5 percent share of the market with a $400 million haul, followed by...
Here's a video with more information about Curalate and how their platform works: According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the...
You can help your CEO feel more empowered and in control of his or her social media presence by narrowing down the available platform choices. Provide a Game Plan give them a fresh background and profile image – and show them who they should be...
If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Websites are now taking a backseat as social media networks offer more control. Companies and organizations breaking news via a tweet is the new “normal...
However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
A number of brands have already capitalized on the Vine platform by integrating it into their current marketing plans. Amplify your brand: If you want to get your content shared, then turbo-charge the viral cascade and increase your earned media...
One local platform companies should consider getting involved with is Yahoo Local. Step 4: Add in optional business information such as hours of operation, languages spoken at the business, social media links, etc.
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
Moving onto Facebook specifically, it isn't surprising that 92 percent were using Facebook as part of their social media efforts and that 49 percent considered Facebook to be their most important social media platform.
Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social...
Companies in highly regulated industries can simplify the selection process by insisting on a social CRM platform deemed compliant with their own industry’s regulations. Social media’s influence on search results continues to grow.
The Missing Platform But in the last three decades of this development, there’s one important business function that’s been relatively absent of a platform that could stay current and integrate well with others being developed.
When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.
Also, a neglected Google+ brand page doesn't necessarily say as much about the lack of brand engagement on that platform (or any social media platform for that matter), but perhaps more about those running social media for those brands.
It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
Members on our platform have a value exchange and sense of trust with the platform. About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study. LinkedIn says that this group is active on social media and...
