SEO News

Media Planning Search

RSS
  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. A good place to start is in the social media sphere.

  2. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Social Media They know when they get into their planning meeting they will need fantastic feature ideas around the four...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. Whether your day-to-day focus is business management, marketing, sales, SEO, social...

  6. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    The report also shows that 51 percent of travelers globally use social media to inform their travel decisions. Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as the starting point for...

  7. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  8. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as: Search, social, content, and digital marketers probably agree...

  9. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. When the actual content is created there will need to be an element of technical optimization by way of...

  10. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a...