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Media Planning Online Travel

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  1. Why You Should Combine Your PPC & SEO Strategies

    The retail industry has the greatest percentage (25 percent) of advertisers that are effectively coordinating paid and organic search results, followed by financial services at 21 percent, travel at 16 percent, technology at 13 percent, and health...

  2. 31 Top Cultural Factors to Consider for International Search

    Travel distances: I'm always amazed by how large U.S.distances are compared to what we're used to in the U.K. Looking at a map associated with your search terms, you might miss that eastern part of Russia is actually not hours, but days of travel...

  3. Avoiding Online Risks Kicking Off with the 2010 FIFA World Cup

    Expect an outpouring in World Cup-related phishing messages themed around refunds, tickets sales and lotteries, accommodations, travel, and team merchandise. With so many viewers planning to watch the games online, malware purveyors will capitalize...

  4. International Search Marketing Guide to the Holidays

    Other than travel, the holiday season in Japan usually doesn't reap the rewards in B2C search marketing as other countries might, but B2B in this Asian country during December is quite good as preparations are made and planned accordingly for the...

  5. A Guide to Search Engine Strategies New York 2009

    Following that panel is a great choice if you are in the travel vertical, but I would stick to "Search Becomes the Display OS" and see why one panelist feels that search advertising is "en route to becoming display advertising's operating principle.

  6. SearchDay | Is Your Landing Page Relevant?

    ElisabethOsmeloski is a Year of Change for Travel Search Marketing SEW EXPERTS: VERTICAL SEARCH The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most...

  7. SearchDay | Battling Click Fraud

    ElisabethOsmeloski is a Year of Change for Travel Search Marketing SEW EXPERTS: VERTICAL SEARCH The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most...

  8. SearchDay | Interpreting Keyword Reports

    The New Era of Travel Affiliate Marketing VERTICAL SEARCH As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is...

  9. The New Era of Travel Affiliate Marketing

    But as the travel segment gets increasing crowded, and the major online travel agencies (OTAs) continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players.