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Media Planning Navic

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  1. SearchDay | Sage's Dirty Little Secret

    The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement data to optimize the delivery and placement of television advertising. Microsoft, NBC Universal to Sell Addressable TV Ads Posted...

  2. Microsoft's Navic Networks Partners with Mediabrands

    The media companies will have access to Navic's Admira, a national media planning tool that includes audience behavior data and real-time viewership reporting. Microsoft's recently acquired Navic Networks has announced a new partnership with...