The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement data to optimize the delivery and placement of television advertising. Microsoft, NBC Universal to Sell Addressable TV Ads Posted...
The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement data to optimize the delivery and placement of television advertising. Microsoft today announced that NBC Universal will be the...
The media companies will have access to Navic's Admira, a national media planning tool that includes audience behavior data and real-time viewership reporting. Microsoft's Navic Networks Partners with Mediabrands Posted by Nathania Johnson Jul 28...
The media companies will have access to Navic's Admira, a national media planning tool that includes audience behavior data and real-time viewership reporting. Microsoft's recently acquired Navic Networks has announced a new partnership with...
Microsoft recently acquired Navic Networks, a TV ad company that will likely help Microsoft clients integrate online and offline campaigns. Google recently announced its brand new media planning tool, Ad Planner.
