SEO News

Media Planning Cross

RSS
  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Will Lisa's cross-platform campaign be thwarted? When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. She is planning to achieve these goals across different...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging. Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key...

  3. The Multi-Platform Majority Has Arrived. Are You Ready?

    As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been reached: more than half of total U.S.digital population now use multiple devices to access the Web.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics agreed and announced Universal Analytics Migration will (to be available "soon") enable users to take advantage of the cross-device management protocol. AdWords is connecting the dots to capture "leaked" conversions (cross-device...

  5. How to Turn Data & Creativity Into Great Content in 3 Steps

    Cross Reference: Once you have a list of topics from your brainstorming session, you then need to try and align the topics with those that are supported by analytical insights. With social media, content aggregators and a whole range of online apps...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    There’s a limitation of measuring a buyer’s journey cross screens and determining the level of impact. Cross channel marketing. Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up.

  7. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Exclusive videos for a publisher’s Google Catalog can include promotion catalog-only sales, cross brand promotions, tutorial videos on how the measure oneself for catalog sizing, etc. They are rich media repositories that you can use to extend the...

  8. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Cross-link and cross promote each piece of content using the target keyword in anchor text on each platform and distribution network. Social media/Web 2.0 sites The idea is to take an SEO perspective on content and merge it with content strategy...