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Media Planning Audience Measurement

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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Universal Analytics is new measurement protocol originally announced at 2012 Summit. Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision...

  2. Attention Digital Marketing Director: Read This for Your Social Media Success

    Like any other marketing initiative and related vehicle, measurement is of the utmost importance. Besides measurement of social analytics, you also need to test your return on investment in your people and outside sources continually.

  3. Driving Consumer Insights With Mobile Analytics

    In-App Measurement in Google Analytics On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc.whereas, on the mobile side the measurement model is less about referrals and...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Brendon offered three measurement approaches: Focus on finding audience in the right moment rather...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...

  6. Make the Most of Your Social Media Interactions: 9 Tips

    If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. In the quest to be innovative, many marketers jump on social platform bandwagons before doing their due diligence to determine if...

  7. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Both sentiment sides provide valuable quantitative measurement. In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience and capturing tangible metrics to gauge your social...

  8. Microsoft and comScore Partner Up to Develop Online Branding Measurement Tool

    Audience measurement will combine ad serving data from Microsoft with demographic information from comScore. This requires the cooperation of digital publishers and panel measurement organizations, which our collaboration with comScore will...

  9. SearchDay | Sage's Dirty Little Secret

    The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement data to optimize the delivery and placement of television advertising. Microsoft, NBC Universal to Sell Addressable TV Ads Posted...