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Media Planning Ad Planner

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  1. Microsoft and comScore Partner Up to Develop Online Branding Measurement Tool

    Dubbed the Reach and Frequency Planner, the tool will enable advertisers to predict reach, frequency and audience composition at the ad placement level. Ultimately, the Reach and Frequency Planner is designed to measure branding efforts in digital...

  2. SearchDay | Is Your Landing Page Relevant?

    Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they've updated their traffic models to...

  3. SearchDay | Battling Click Fraud

    Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they've updated their traffic models to...

  4. SearchDay | Breaking the Norm with Search

    Google Wants Feedback on Ad Planner Posted by Nathania Johnson Jan 26, 2009 Google is asking for feedback on Ad Planner. The media planning tool was launched last June as a limited release and then made available to everyone last November.

  5. Google Wants Feedback on Ad Planner

    Google is asking for feedback on Ad Planner. Have you tried Ad Planner? How Will Google Ad Planner Promote Network Inventory? Why Are Marketers Afraid of Google's Ad Planner? Does Google Analytics Share Data with Google Trends and Ad Planner?

  6. 50 Most Memorable Moments in Search for 2008

    Google launches Ad Planner, a media planning and buying aid for media buyers. The convergence of outside economic forces, a wild presidential election and the 2008 Beijing Olympics were all signs of an industry becoming more and more mainstream and...

  7. SearchDay: Awesome Ad Groups: Small is Good

    Google Releases Update to Ad Planner Posted by Nathania Johnson Aug 4, 2008 Google just launched Ad Planner a little over a month ago, and already the media measurement and planning tool is getting an update.

  8. Google Releases Update to Ad Planner

    Google just launched Ad Planner a little over a month ago, and already the media measurement and planning tool is getting an update. In-plan indicatorThe research tab in Google Ad Planner now indicates the sites that are already in your media plan...

  9. Google to Hold Ad Planner Webinars

    Google recently announced Ad Planner, its new media measurement tool. Does Google Analytics Share Data with Google Trends and Ad Planner? The tool is designed to help media buyers in their ad campaign spend planning.