SEO News

Media Planning

RSS
  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as: Search, social, content, and digital marketers probably agree...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. She is planning to achieve these goals across different platforms, all working together as part of an...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a...

  5. Why SEO Can't Reside in a Silo

    Social media and email marketing are excellent tools for encouraging repeat purchases. Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall...

  6. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    It is important to recognize that off-site activities, like social media, impact search engine performance, and are included in guidance from Google, Bing, and Yahoo. This is an excellent place to start when planning, optimizing, or evaluating...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. This isn't surprising since social media is the only...

  8. How to Plan Effectively for Content Marketing in 2014

    Content planning supports the core of social media marketing. To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and consumption to assess in...