This is what Anthony Cooper, MD of business intelligence company Pearlfinders, set out to explore in a blog post based on this curious finding from the Q2 2012 Pearlfinders Index. Over the past few years, investment in social media by the financial...
Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. Ecwid’s 2011 data from over 35,000 global companies (mostly SMBS) with both an e-commerce store and a Facebook store seems to buck the trend...
Pearlfinders, a company that interviews senior marketers in the US and UK, found that companies that invest heavily in paid search advertising for desktop devices are still reluctant to invest heavily in mobile, despite widespread opinion that...
A recent Pearlfinders report said that 2011 is likely to see more augmented reality strategies coming from major brands. However, Pearlfinders advised brands that there needs to be careful consideration with both AR browsing and QR code strategies.
The Pearlfinders U.S. Of the 224 digital-specific briefs profiled in Q3, nearly a third of interviewees were looking at their digital media support this quarter. Social Media Pearlfinder reports that social media became a key component of their...
The Pearlfinders UK Index, tracks interview topics from over 5,000 conversations with marketing decision makers in the U.K.said that in Q3 2010, one in three marketing budget holders were considering digital services.
