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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific...

  2. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Whether each channel is managed by a different user, a separate agency or by the same team, this continuity in data and workflow ensures smoother and more reliable work. Having this data together opens the door to innovative ways to understand...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    This person will likely be supported by at least one agency, given today’s typical digital climate. Although it may seem self-serving since I work at an agency, but I do strongly believe in the collaborative value that an agency plus in-house team...

  4. Creating an In-House Search Marketing Center of Excellence

    As a search team member you will find yourself championing internal RFP processes or onboarding new search agency partners. Onboarding New Vendor Agency It isn’t uncommon for in-house search marketers to be numbered in single digits (if you’re...