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Media Ownership

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  1. Why You Need to Own Your Data & Digital Assets

    Ownership promotes control and the ability to nimbly respond to emerging trends and market forces. Some may appreciate the value of the data, but do not fully understand the role of ownership in controlling that data throughout the life of the...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    So if the content marketing trend is headed in the direction that paid media and earned media are starting to blur together, what does this mean for owned media, like the trusted company blog that companies have ownership and content control, but...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    So, the responsibility to take ownership of the relationships initiated through social media falls squarely on the shoulders of the brand manager. Brands will want to strategically evaluate options, test the model and compare to benefits of...

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    And in December 2009, EMI Music licensed its content to the group without taking an ownership stake. In October 2009, VEVO received a strategic investment from Abu Dhabi Media Company (ADMC). The deal would strengthen YouTube’s top position in the...

  6. Internet Marketing Ninjas Buy Webmaster World Forums #Pubcon

    At the most we might put a discreet powered by logo to signify the change in ownership, but we're certainly not going to plaster the forums with ads for our company. About 4 months ago I wrote to Brett stating that I’d like to help with the social...